Ad revenue → Revenue: $71.3BRevenue → Gross profit: $57.4BSearch advertising → Ad revenue: $54.2BRevenue → Cost of revenue: $39.0BGross profit → Operating profit: $31.3BGross profit → Operating expenses: $26.1BOperating profit → Net profit: $25.5BCost of revenue → Content acquisition, data centers, other: $24.3BCost of revenue → Traffic acquisition costs: $14.7BOperating expenses → R&D: $13.8BGoogle Cloud → Revenue: $13.6BPlaystore & other → Revenue: $11.2BYouTube → Ad revenue: $9.8BGoogle network → Ad revenue: $7.4BOperating expenses → Sales & marketing: $7.1BOperating profit → Tax: $5.7BOperating expenses → General & admin: $5.2BOther income → Net profit: $2.7BOther revenue → Revenue: $0.3BAd revenue$71.3B10% Y/YContent acquisition, data centers, other$24.3B10% Y/YCost of revenue$39.0B10% Y/YGeneral & admin$5.2B65% Y/YGoogle Cloud$13.6B32% Y/YGoogle network$7.4B-1% Y/YGross profit$57.4B17% Y/YNet profit$28.2B19% Y/YOperating expenses$26.1B20% Y/YOperating profit$31.3B14% Y/YOther income$2.7B2013% Y/YOther revenue$0.3B-44% Y/YPlaystore & other$11.2B20% Y/YR&D$13.8B16% Y/YRevenue$96.4B14% Y/YSales & marketing$7.1B5% Y/YSearch advertising$54.2B12% Y/YTax$5.7B46% Y/YTraffic acquisition costs$14.7B10% Y/YYouTube$9.8B13% Y/YAlphabet Q2 FY25 Income Statementcreated with SankeyArt.com
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